EduMedia

Logo Placement Is the high-quality version of the logo being used? Is it positioned in your school's specific designated spot? Is there enough "clear space" around the logo so it doesn't look cramped? Colour Palette Does the design use the core school colours? Are the colours consistent with the physical branding (uniforms, signage)? Is the contrast high enough so that any text is easy to read against the background? Typography & Fonts Is the headline written in the designated headline font? Is the body text set in your standard neutral font? Are you avoiding "font creep" (using more than two or three different fonts in one design)? Layout & Hierarchy Is the main title positioned in a designated area? Is the primary content or image centered and clear? Is the layout clean and organised rather than cluttered? Mandatory Information If applicable, has your Trust information/logo been included? Are any required website URLs or contact handles present and...

Brand consistency is the key to a professional-looking account. A professional-looking account is key to projecting that you know what you’re doing and, in turn, so does the school! Logo   It is likely you have a school logo; I know of only one school in our local area that doesn’t and, yes, it bugs me! You need access to a high-quality version of this logo if you can. Now, audit what other key branding strategies your school already has in place. Do you have specific school colours? These are usually incorporated into the logo, but you may also have specific colours associated with the school via things like uniforms. These are going to be the core colours you use in your posts. Fonts   Fonts and typefaces are important. Does your school have a specific one they use already? When we first set up our school branding, the school had already defaulted to using the Calibri font for most of its digital work, thanks to the forethought of our Network Manager at the time. This is a g...

  1. The "Meta Proofing" Stage Audit your personal account: Ensure you are using your real-name personal account to manage the school page. (Avoid creating a "Work Profile" to stay out of "social media jail"!) Security check: Enable Two-Factor Authentication (2FA) on your personal account to protect the school's assets. The "Rule of Two": Ensure at least two staff members have Full Control/Admin access to the Meta Business Suite. Connection check: If you are setting up a new account, do it from your home Wi-Fi rather than the school’s shared network to avoid being flagged as a bot. 2. The Legacy Audit Access levels: Identify who currently has access. Are there former staff members or governors who still have admin rights? Performance review: Scroll back through the last 3–6 months. Which posts got the most "Likes" or "Shares"? Community vibe: Check the comments and messages. How has the school typically responded to...

So you’ve been tasked with running your school’s social media accounts; now what? First things first: let’s take stock of what is in place already. If you’re starting completely from scratch, happy days! Skip to the good part! It’s likely that you are inheriting social media accounts that have already been set up and perhaps running for a while. The first thing you need to find out is who has been running them and how. At the moment, I’m going to concentrate on Facebook and Instagram. I will look at other services in later posts. Facebook/Meta is a funny old beast. To use it, you will need your own personal Facebook account. If you haven’t got one already, please prepare for this to be a wild ride! As is everything these days, Meta is largely controlled by bots and automation. If you put even a toe over the wrong line, you will be sent to social media jail! The system does not like new accounts and really, really doesn’t like new accounts set up on shared systems, such as a school inte...

In the beginning, there was an IT Tech. This was an IT Tech whose job was to manage a school’s content systems. This IT Tech had a background in IT (funnily enough) but excelled more in the creative side of the discipline, creating websites and making slideshows look just that little bit more professional. One day, this IT Tech and the IT team discovered a brand-new online application. Twitter had been born and, in those heady first few days, was just what they needed to broadcast what they were listening to and how their meals were going. Somebody had the thought that there might be more to it than this; perhaps they could apply it to their school, use it to talk to parents, and give updates on school trips. Their first social media account was born! As time passed , this humble channel was joined by a Facebook page. Parents started interacting with photos of their children, alumni went crazy over throwback posts, and businesses started reaching out after workshops. They expanded to...