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Brand Consistency - Checklist



Logo Placement

  • Is the high-quality version of the logo being used?

  • Is it positioned in your school's specific designated spot?

  • Is there enough "clear space" around the logo so it doesn't look cramped?

Colour Palette

  • Does the design use the core school colours?

  • Are the colours consistent with the physical branding (uniforms, signage)?

  • Is the contrast high enough so that any text is easy to read against the background?

Typography & Fonts

  • Is the headline written in the designated headline font?

  • Is the body text set in your standard neutral font?

  • Are you avoiding "font creep" (using more than two or three different fonts in one design)?

Layout & Hierarchy

  • Is the main title positioned in a designated area?

  • Is the primary content or image centered and clear?

  • Is the layout clean and organised rather than cluttered?

Mandatory Information

  • If applicable, has your Trust information/logo been included?

  • Are any required website URLs or contact handles present and correct?

Overall "Feel"

  • Does the post look like it belongs to the school at a single glance?

  • Would this design look professional if it were printed on the school’s headed paper?

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