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Welcome

 


Welcome to the madness that is marketing in education! As I have traversed this world for the past 20 years, I’ve quickly come to realise there really aren’t many resources out there for those of us thrust into this scene. This website hopes to impart some of the knowledge I’ve gathered on my travels and take away some of the myths and hurdles you will no doubt feel are currently in your way. Please do have a look around!

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In The Beginning

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Brand Consistency - Checklist

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Brand consistency is the key to a professional-looking account. A professional-looking account is key to projecting that you know what you’re doing and, in turn, so does the school! Logo   It is likely you have a school logo; I know of only one school in our local area that doesn’t and, yes, it bugs me! You need access to a high-quality version of this logo if you can. Now, audit what other key branding strategies your school already has in place. Do you have specific school colours? These are usually incorporated into the logo, but you may also have specific colours associated with the school via things like uniforms. These are going to be the core colours you use in your posts. Fonts   Fonts and typefaces are important. Does your school have a specific one they use already? When we first set up our school branding, the school had already defaulted to using the Calibri font for most of its digital work, thanks to the forethought of our Network Manager at the time. This is a g...
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